Primavera Verão
Primavera Verão
October 2022
I was part of the Spring/Summer campaign for Pernambucanas, one of the largest retail brands in Brazil. As the Art Director, I not only led the creative direction but also managed the production, ensuring a cohesive vision from concept to execution.
credits
credits
Agency – Artplan São Paulo
Creative Directors – Bruno Kunikata e Karoline Canin
Art Direction - Creative Conception - Production – Raquel Florence
Copywriter – Luiza Mendonça
Content – Gustavo Fher
Still Photographer – Gustavo Mendes
Fashion Photographer – Jorge Lepesteur
Fashion Film – Gabriel René