Cobasi is a Brazilian chain of stores offering a wide range of products for pets, including food, accessories, hygiene products, and veterinary services.

During Black Friday, media spaces are highly contested and expensive. With this challenge in our hands, we created a creative strategy for Cobasi's Black November that set a sales record. We explored the full potential of an influencer strategy integrated with broadcast TV. That's how the real-life of digital creators with their pets invaded TV programs. Watch the case video below to learn more about our campaign.