I had the opportunity to contribute to the creative direction and production of the Mother's Day campaign for Pernambucanas, one of the largest fast fashion brands in Brazil. From the initial concept to the photoshoot execution, I played a key role in ensuring the campaign's success. My responsibilities included overseeing the production process and coordinating the daily activities of the photoshoot, ensuring that every aspect of the campaign aligned with the brand's vision and resonated with its audience