Festa Nordestina
São João Betânia
Artplan 2021
São João festival is a regional Brazilian celebration, particularly popular in the Northeast of the country, known for its dances, typical foods, and music like forró. Due to the coronavirus pandemic and social distancing measures, São João in 2021 had to be reinvented. With that in mind, we invited the repentant duo Caju&Castanha to celebrate and highlight these festivals that bring joy to everyone.
Agency: Artplan - 2021
Client: Betânia Lácteos
Creative Direction: Carla Cancelera
Art Direction: Raquel Florence | Copywriting: Kaike Motta
Account Management: Michele Barros
Production Company: VideoCubo | Illustrations: Débora Islas