Festa Nordestina

São João Betânia

Artplan 2021

São João festival is a regional Brazilian celebration, particularly popular in the Northeast of the country, known for its dances, typical foods, and music like forró. Due to the coronavirus pandemic and social distancing measures, São João in 2021 had to be reinvented. With that in mind, we invited the repentant duo Caju&Castanha to celebrate and highlight these festivals that bring joy to everyone.

Agency: Artplan - 2021

Client: Betânia Lácteos

Creative Direction: Carla Cancelera

Art Direction: Raquel Florence | Copywriting: Kaike Motta

Account Management: Michele Barros

Production Company: VideoCubo  |  Illustrations: Débora Islas

Anterior
Anterior

Marcia e a bicharada

Próximo
Próximo

Harper's Bazaar Brasil