Marcia e a bicharada
Black Friday Cobasi
October 23
On Black Friday 2023, Cobasi brought a novelty for pet lovers. Created by Artplan, the brand's campaign features the astrologer, spiritualist, and influencer Márcia Sensitiva in a talk show format, chatting alongside our beloved furry friends.
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Agency – Artplan São Paulo
Chief Creative Officer – Mariana Sá
Creative Directors – Bruno Kunikata e Karoline Canin
Art Director – Caroline Araújo, Milo Araújo e Raquel Florence
Copywriter – Luiza Mendonça e Mayra Büäiz
Content – Gustavo Fher
Account Director – Fernanda Albuquerque, Michele Barros e Julianna Alencar